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家电龙头卡位人形机器人赛道,抢“入场券”还需经历长跑
Di Yi Cai Jing·2025-07-11 11:52

Core Insights - The widespread adoption of household embodied intelligent service robots is expected to occur after 2030, with home appliance companies needing to address weaknesses in AI algorithms and motion control to capitalize on this opportunity [1][9][10] Group 1: Industry Trends - Leading home appliance companies, including Midea, Haier, and Hisense, are accelerating their investments in humanoid robots, viewing this as a new growth avenue [1][3][5] - Midea plans to invest at least 50 billion yuan in R&D over the next three years, focusing on AI models, robotics, and health care [3] - Haier is exploring partnerships in the robotics sector and has already made strides in cleaning robots, with future plans for humanoid robots [4][5] Group 2: Competitive Landscape - Hisense has expanded its business scope to include the development of intelligent and service robots, and is involved in national robotics standardization efforts [5] - Other companies like Ecovacs and Roborock are also entering the humanoid robot space, leveraging their existing expertise in cleaning robots [5][9] - The competition is characterized by a mix of traditional home appliance manufacturers and specialized cleaning robot companies, each with distinct advantages and challenges [9] Group 3: Strategic Considerations - Home appliance companies possess advantages such as extensive household data, brand recognition, and supply chain management, which can facilitate the development and commercialization of humanoid robots [8][9] - The transition to humanoid robots is seen as a natural extension for cleaning robot companies, which already have experience in navigation and environmental sensing technologies [9] - The industry is expected to evolve with different paths for home appliance giants focusing on comprehensive service solutions, while cleaning robot firms may prioritize specific functional modules [9]