Core Insights - Mixed Martial Arts Group Limited (MMA) has expanded its strategic technology partnership with UFC Gym Group, selecting BJJLink.com as the official gym management software for new UFC GYM BJJ franchise studios [2][3] - This partnership aligns with UFC GYM's global expansion and the growth of its Brazilian Jiu-Jitsu (BJJ) program, supported by the launch of UFC's new BJJ live event series [3][6] - The BJJLink platform will serve as the operational backbone for UFC GYM's BJJ studios, providing franchisees with tools to streamline operations and enhance member experience [4][5] Company Developments - UFC GYM plans to open over 45 new gyms in 2025, with BJJ-first models ranging from 2,000 to 5,000 square feet, featuring advanced facilities [5][6] - The expanded agreement includes access to BJJLink Admin+, which simplifies operations through features like automated billing, class scheduling, and centralized reporting [4][7] - The partnership aims to enhance technical scalability and operational consistency for UFC GYM's ambitious rollout of new BJJ studios globally [5][6] Industry Trends - The demand for BJJLink has increased among franchise operators seeking streamlined onboarding and revenue analytics [8] - MMA.INC is expanding BJJLink into Latin America and has formed a partnership with Gracie Allegiant HQ and Brazilian Jiu-Jitsu legend Clark Gracie [9] - The integration of digital tools in martial arts training is seen as a key trend, with a focus on both physical and digital training environments [6]
Update: UFC GYM Selects MMA.INC's BJJLink.com Software as the Technology Engine to Power its Global Brazilian Jiu Jitsu (BJJ) Franchise Growth