奇瑞汽车董事长尹同跃：以创新提质破局 促行业协同出海

Core Viewpoint - The Chinese automotive industry is facing dual pressures of internal competition and price wars, prompting a call for innovation and high-quality development in the sector [4]. Group 1: Industry Challenges - The chairman of Chery Automobile, Yin Tongyue, acknowledged the industry's collective anxiety regarding rapid changes and the need to break free from internal competition and price wars [4]. - In June, the China Association of Automobile Manufacturers convened a meeting to address the issue of internal competition, aiming to inject momentum for rational development in the industry [4]. Group 2: Company Strategy - Chery Automobile is shifting its focus from scale expansion to quality and brand competition, adjusting its KPI assessment system to prioritize brand building, technological innovation, management reform, and service upgrades [4]. - The new consensus within the company emphasizes that sales rankings are less important than quality rankings, and profit figures are secondary to innovation outcomes [4]. Group 3: International Expansion - Yin proposed the concept of "civilized going abroad," emphasizing Chery's humble approach in overseas markets by adapting to local needs to avoid trade friction [4]. - The company aims to act as a bridge for the nation's "going out" strategy rather than a source of trouble, advocating for collaboration with upstream and downstream partners to build a unified global front [4]. Group 4: Industry Collaboration - The chairman called for increased self-discipline and communication within the industry, suggesting that more honest dialogue could reduce misunderstandings [5]. - There is a need for the automotive sector to unite in achieving the common goal of strengthening, expanding, and sustaining the industry [5].