XIYU TOURISM(SZ:300859) Zheng Quan Ri Bao·2025-07-11 14:10Core Viewpoint - Xiyu Tourism Development Co., Ltd. is experiencing a significant decline in net profit for the first half of 2025, with an expected decrease of 62.55% to 69.36% year-on-year, primarily due to the early-stage market cultivation of new tourism projects [2] Group 1: Financial Performance - The company anticipates a net profit attributable to shareholders of between 9 million to 11 million yuan for the reporting period [2] - The decline in performance is attributed to the early market cultivation phase of projects like "Encounter Kashgar" and "Encounter Sailake" [2] Group 2: Strategic Initiatives - The company is focusing on transforming its business model from a resource-dependent approach to a consumer-centered "value experience" model in response to changes in the tourism market [2] - Xiyu Tourism is leveraging its unique resource advantages at Tianshan Tianchi Scenic Area to develop new cultural tourism consumption ecosystems [2] Group 3: Project Development - The large-scale immersive performance project "Encounter Kashgar" has attracted over 70,000 visitors since its premiere in December 2024, significantly boosting surrounding tourism activities [3] - The "Encounter Sailake" immersive performance center aims to showcase the seasonal beauty of Sailake and began testing in May 2025 [3] Group 4: Shareholder Confidence - The controlling shareholder, Xinjiang Cultural Tourism Investment Group, plans to increase its stake in the company by acquiring between 1.35% and 0.70% of total shares within six months [4] - As of July 4, 2025, Xinjiang Cultural Tourism Investment Group and its affiliates increased their shareholding from 28.79% to 29.00% [4] Group 5: Market Strategy - The company intends to enhance promotional efforts, adjust marketing strategies flexibly, and improve service quality to expand market share and ensure project profitability in the second half of the year [4]