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广电总局发布管理提示:杜绝微短剧过度娱乐化、反智化倾向
news flash·2025-07-11 14:20

Core Viewpoint - The National Radio and Television Administration emphasizes the need to eliminate extreme "anti-intellectual," "ridiculous," and "absurd" characterizations and plots in micro-short dramas, highlighting the importance of maintaining a positive and uplifting narrative in the industry [1] Group 1: Industry Trends - In recent years, the creation of micro-short dramas has shown a positive trend, with both horizontal and vertical formats expressing positive energy and values [1] - The efforts of the broadcasting authority to promote high-quality content have contributed to this positive development in micro-short drama creation [1] Group 2: Concerns and Issues - Some production companies and broadcasting platforms are resorting to extreme measures to create "hit" shows, leading to signs of excessive entertainment [1] - Certain micro-dramas have been criticized for using artistic imagination as a pretext to distort reality and logic, resulting in a trivialization and infantilization of content, which undermines the industry's efforts to establish a good image [1]