四川青川县“坝坝经济”引燃文旅融合消费新热点

Group 1 - The core idea of the articles revolves around leveraging sports events to boost local tourism and economy in Qingchuan County, integrating sports with cultural and culinary experiences to enhance visitor engagement and spending [1][2][3][4][6] - Qingchuan County has successfully hosted over 12,000 basketball matches since the inception of the "Baba Basketball" platform, attracting more than 6,800 teams, which has significantly increased local foot traffic and business opportunities [4][5] - The county's strategy includes a "1+20+N" model, where the central basketball park serves as the hub, radiating to 20 towns and incorporating various local activities to create a vibrant "Baba Economy" [4][10] Group 2 - The integration of sports events with local culture and cuisine has led to a notable increase in tourism revenue, with a reported 33.4% year-on-year growth in comprehensive tourism consumption during the recent May Day holiday, totaling 470 million yuan [6][13] - Local businesses have thrived due to the influx of visitors, with many previously idle shops now bustling with activity, resulting in the establishment of 38 new businesses in just six months [5][10] - The "Baba Economy" has diversified, with various local events and activities enhancing the overall visitor experience, leading to increased income for local residents and a more sustainable economic model [8][12][13]