Core Insights - PepsiCo is launching an exclusive collaboration with streetwear brand Samii Ryan, featuring a capsule collection that combines Y2K nostalgia and rodeo-core fashion with the flavor of PEPSI® Wild Cherry, available online starting July 11, 2025 [1][3] Company Overview - PepsiCo products are consumed over one billion times daily across more than 200 countries, showcasing the company's extensive reach and commitment to innovation in the beverage industry [6] Collaboration Details - The Pepsi® x Samii Ryan collection includes vintage-inspired denim jackets, graphic tees, cozy sweats, and accessories, all featuring cherry red hues and retro PEPSI iconography, emphasizing a playful blend of fashion and flavor [2] - The collaboration was facilitated by Joester Loria Group for PepsiCo and Blitz Licensing for Samii Ryan, indicating a strategic partnership to enhance brand visibility [4] Brand Identity - Samii Ryan, the founder of the eponymous brand, emphasizes that the collaboration reflects joy, energy, and self-expression, aligning with the brand's focus on nostalgic and feel-good fashion inspired by femininity and pop culture [5]
PEPSI-COLA® AND SAMII RYAN® LAUNCH LIMITED-EDITION PEPSI® WILD CHERRY CAPSULE, BLENDING RODEO-INSPIRED FASHION WITH ICONIC FLAVOR