Zhong Guo Ji Jin Bao·2025-07-11 16:14Core Viewpoint - NIO's stock prices surged significantly in both Hong Kong and the US markets following the announcement of the pre-sale price for its second brand, Ladao L90, which exceeded market expectations [1][5]. Group 1: Stock Performance - NIO's Hong Kong stock rose over 8% at one point, closing with a nearly 6% increase on July 11 [1]. - NIO's US stock closed with a more than 6% increase on July 10 [1]. Group 2: Ladao L90 Pricing and Strategy - The pre-sale price for the Ladao L90 was announced at 279,900 yuan for full purchase and 193,900 yuan for battery rental, which was lower than competitors' prices [5][12]. - CEO Li Bin emphasized that the pricing strategy for Ladao L90 is designed to ensure profitability, countering speculation about zero-margin sales [7][13]. - The Ladao brand is seen as crucial for NIO to achieve its profitability target by Q4 2025, with Ladao L90 being a key product in this strategy [7][13]. Group 3: Market Position and Consumer Response - Consumer reactions to the Ladao L90 pricing have been positive, with many expressing surprise at the competitive pricing [13]. - Li Bin stated that NIO's assessment of Ladao's performance is based on achieving profit rather than just sales volume [13]. Group 4: Operational Developments - NIO has implemented internal adjustments within the Ladao brand, which are described as team optimizations rather than layoffs [14][15]. - The delivery numbers for Ladao from January to June show a fluctuating but generally increasing trend, with June's deliveries reaching 6,400 units [16]. Group 5: Charging Infrastructure - NIO has established over 8,000 charging and battery swap stations nationwide, including 1,000 battery swap stations on highways, enhancing the appeal of its electric vehicles [20]. - The company’s unique battery swap system is positioned as a significant advantage, providing users with a sense of security regarding battery maintenance [20].