Is Taboola Set to Gain From Advertising Shift to Digital Marketing?

Key Takeaways TBLA leverages publisher ties and AI-driven Realize platform to target a $55B ad market shift. Strategic deals with Microsoft and Apple News strengthen TBLA's role in premium performance ads. TBLA's 2025-2026 EPS and revenue estimates have risen, signaling expected year-over-year growth.Over the past decade, Taboola Ltd. (TBLA) has been a key beneficiary of the steady shift in advertising budgets from traditional media to digital platforms. Well-positioned to leverage this structural change, ...