Workflow
头部房企发力盘活存量资产 长租公寓市场持续扩容
Zheng Quan Ri Bao Zhi Sheng·2025-07-11 16:41

Group 1: Market Overview - The centralized long-term rental apartment market continues to expand steadily, with the top 30 companies having a total of 1.359 million units opened by the end of June, an increase of 27,000 units from the end of May [1] - Leading companies include Vanke's "Boyu" brand with 198,200 units, Longfor's "Guanyu" brand with 123,000 units, and Magic Cube Life with 84,000 units [1] - The market expansion is supported by increases in opened units from real estate companies, local state-owned enterprises, and hotel-based rental companies [1] Group 2: Company Performance - Vanke's rental housing business reported revenue of 3.702 billion yuan, a year-on-year increase of 7%, with 40,600 new units added and a total of 261,400 units managed by the end of 2024 [2] - Vanke's occupancy rate stands at 95.6%, with a front-end GOP profit margin of 89.8%, maintaining industry-leading levels [2] - Longfor's rental income reached 2.65 billion yuan, a 4% increase, with an occupancy rate of 95.3% and a total of 124,000 units opened [2] Group 3: Financial Instruments and Market Dynamics - In June, the first successful expansion of a rental housing REIT in China raised over 900 million yuan for various infrastructure projects in Beijing [3] - Leading platforms have established replicable and scalable asset operation models through standardized products, efficient operations, and digital management tools [3] - Capital tools like REITs provide an efficient exit mechanism for the rental housing market [3]