Tariffs Hit Brazil: Can MELI Maintain Momentum in its Biggest Market?

Core Insights - MercadoLibre (MELI) is heavily reliant on Brazil, which accounts for over 50% of its revenues, with strong growth in both commerce and fintech sectors [1][4] - The company plans a significant investment of 34 billion reais ($5.8 billion) in Brazil for 2025, marking a 48% increase from the previous year [4][9] - Recent geopolitical tensions, particularly President Trump's 50% tariff on Brazilian imports, have raised concerns about potential impacts on MercadoLibre's operations and consumer spending in Brazil [2][3] Financial Performance - In Q1 2025, MercadoLibre reported net revenues of $3.08 billion from Brazil, reflecting a 20% year-over-year increase [3] - The Zacks Consensus Estimate for 2025 revenues from Brazil is projected at $14.3 billion [3] - The second-quarter 2025 earnings estimate stands at $12.01 per share, indicating a 14.60% year-over-year growth [15] Competitive Landscape - MercadoLibre faces increasing competition in Brazil from Amazon and Sea Limited's Shopee, both of which are expanding their market presence [5][6] - Amazon offers over 100 million products and has established a robust logistics network in Brazil [5] - Shopee is leveraging aggressive pricing and mobile-first strategies to capture market share in Brazil [6] Stock Performance and Valuation - MELI shares have increased by 41.7% year-to-date, outperforming the Zacks Internet-Commerce industry and the Retail-Wholesale sector [7] - The stock is currently trading at a forward Price/Sales ratio of 3.91X, compared to the industry's 2.17X, indicating a higher valuation [11]