Core Viewpoint - The automotive industry is experiencing a backlash against touchscreen-dominated interfaces, with a growing demand for physical controls due to safety concerns and customer dissatisfaction [3][5]. Group 1: Industry Trends - The shift to touchscreens was primarily driven by financial motivations, reducing manufacturing complexity and enabling software-based monetization [2]. - Studies indicate that touchscreen interactions can slow driver reaction times more than alcohol or cannabis impairment, raising significant safety concerns [3]. - The Euro NCAP will mandate physical controls for key functions by 2026 to achieve top safety ratings, accelerating the trend back to physical controls in Europe [5]. Group 2: Company Responses - Asian companies like BYD, Denza, and Xiaomi are leading the movement to restore physical controls in vehicles, with models featuring tactile buttons [4]. - Subaru is also reintroducing buttons in its upcoming models, such as the 2026 Outback, reflecting the industry's shift back to basics [4]. - BYD has surpassed Tesla in European sales, a trend that may continue with new model launches and decreasing demand for Tesla vehicles [5].