水饮柜为何总在店铺C位

Core Insights - The concept of "instant gratification" is a key driver for convenience stores, allowing them to maintain a competitive edge over e-commerce platforms, as consumers are willing to pay a premium for immediate access to products like bottled water [1][2] - Convenience stores benefit from high turnover rates, with products like bottled water having a turnover cycle of just 2 to 3 days, which enhances cash flow efficiency [1][3] - The psychological aspect of spending on urgent needs, as explained by the mental accounting theory, indicates that consumers categorize these expenses differently, prioritizing certainty over other considerations [1][2] Industry Dynamics - Leading beverage companies invest heavily in convenience stores by providing dedicated coolers, recognizing the unique value of the "instant gratification" experience that cannot be replicated by online platforms [2] - The rise of instant retail is prompting major e-commerce platforms to enter this space, but the unpredictability of urgent needs means that the immediate availability of convenience stores remains unmatched [2][3] - Convenience stores and vending machines have evolved into essential emergency stations for immediate needs, with water products being particularly well-suited for this market due to their high-frequency demand and strong cash turnover capabilities [3]