中企出海如何构建“能力矩阵”

Core Insights - The new wave of globalization for Chinese enterprises is gaining momentum, with Deloitte assisting over 2,000 Chinese companies in their internationalization efforts across 96 countries in 2024, highlighting the depth and breadth of this trend [2] - Opportunities and challenges coexist in the global market, with capability building becoming a key factor for success, requiring a long-term strategic approach [2] Existing Advantages - Chinese enterprises currently possess strong advantages in technological innovation, large-scale manufacturing, and supply chain organization, which are crucial for establishing core competitiveness in international markets [3] - In technological innovation, Chinese companies lead in emerging fields such as renewable energy and artificial intelligence, with notable examples including BYD's blade battery technology and DJI's drone control systems [4] - The speed of technological iteration is essential for maintaining competitive advantage, as seen with Huawei's commitment to R&D and CATL's significant investment in battery technology [5] Manufacturing Capability - Manufacturing is a critical area for national competition, with China's mature industrial chain and cost advantages making it attractive for global markets [6] - Companies like BYD and CATL are expanding their manufacturing capabilities in Europe, establishing a high-end manufacturing presence and integrating into local supply chains [6] Supply Chain Organization - Chinese enterprises must evolve from being mere producers to leaders in supply chain organization, requiring global planning and local supplier development capabilities [7] - The case of Geely's acquisition of Proton illustrates how Chinese companies can enhance local supply chains and foster mutual growth [7] High-Level Goals - Chinese enterprises should focus on building brand value, setting standards, and gaining industry influence to transition from OEMs to globally recognized brands [8] - Anta's strategy to prioritize its main brand and Nanjing QuanFeng's commitment to developing its own brand exemplify this shift towards brand independence [8] Global Standards and Influence - Mastering technical standards is crucial for long-term competitive advantage, as seen in the case of Chinese electric vehicles in Indonesia, where adherence to European standards has limited their market competitiveness [9][10] - Companies must aim to export not only products and technologies but also standards, requiring collaboration between national strategies and corporate initiatives [10] Overall Capabilities - Compliance, cross-cultural management, and understanding international dynamics are essential capabilities for Chinese enterprises venturing abroad [12] - Compliance challenges often arise from a lack of legal knowledge and resources, necessitating a robust compliance framework [13][14] - Cross-cultural management is vital for building trust and understanding local customs, which can mitigate cultural conflicts [16][17] - Companies must develop a keen awareness of international trends and geopolitical risks to navigate potential disruptions effectively [18][19] Conclusion - The essence of going global for Chinese enterprises lies in evolving capabilities and managing increasing environmental complexities [23] - Companies must leverage their first-mover advantages and focus on strengthening their overall capabilities to thrive in the new global landscape [24]