2025年中国洗车液行业产业链、市场规模及发展趋势研判：汽车保有量的增加，为洗车液市场带来广阔的发展空间[图]

Core Insights - The car wash liquid industry is experiencing significant growth driven by increasing car ownership and changing consumer attitudes towards vehicle maintenance, with a market size projected to grow from 2.17 billion yuan in 2016 to 4.48 billion yuan by 2024, reflecting a compound annual growth rate (CAGR) of 9.5% [1][12] - The demand for car wash services is rising as consumers are willing to invest more time and money in vehicle maintenance, adopting the philosophy of "maintaining instead of repairing" [1][12] - The development of self-service car wash models is creating new opportunities for the car wash liquid industry, catering to diverse consumer needs [1][12] Industry Overview - Car wash liquid is primarily composed of natural plant-derived surfactants, featuring a neutral formula that includes natural wax and anti-static components, providing cleaning and paint protection functions [2] - The industry is supported by rising disposable income and consumer spending in China, with per capita disposable income expected to increase from 32,189 yuan in 2020 to 41,314 yuan in 2024 [4] Industry Chain - The upstream of the car wash liquid industry includes key components such as surfactants, corrosion inhibitors, and lubricants, with surfactants being the core ingredient [6] - The midstream involves the production and manufacturing of car wash liquids, while the downstream encompasses sales channels including e-commerce platforms, supermarkets, and auto supply stores [6] Market Dynamics - The car wash liquid market in China is characterized by a multi-tiered competitive landscape, with international brands like 3M and Sonax dominating the high-end market, while domestic companies like Haoshun and Guangdong Weishi compete in the mid-range market [14] Future Trends - There is a growing consumer demand for environmentally friendly car wash liquids, which will likely become mainstream products, utilizing biodegradable materials and low volatile organic compounds (VOCs) [19] - The trend towards personalized and customized car wash products is expected to rise, allowing companies to meet specific consumer needs [19] - The sales channels for car wash liquids are anticipated to accelerate the integration of online and offline platforms, with e-commerce becoming a significant sales avenue while maintaining the importance of offline experiences [19]