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布局文商旅体深度融合发展,加快建设世界文化名城和世界旅游名城 从文旅到文商旅体,看成都解题
Si Chuan Ri Bao·2025-07-12 02:44

Group 1 - Chengdu's tourism resources account for approximately one-tenth of the province's total, contributing about one-quarter of the province's tourism revenue [1] - The city aims to enhance its role as a cultural and tourism hub by promoting the deep integration of culture, commerce, tourism, and sports [1][2] - The integration is seen as a market necessity, with significant economic benefits observed from events like the "Su Super" which is expected to generate over 300 million yuan in economic benefits [2] Group 2 - The integration of culture, commerce, tourism, and sports is expected to drive growth in various sectors such as dining, accommodation, transportation, retail, and entertainment, with a potential multiplier effect of 3 to 5 times [3] - Chengdu has hosted over 89 international and domestic events this year, enhancing its reputation as a "World Event City" [4] - The city is recognized as one of the seven trillion-yuan consumption cities in China, with a rich cultural tourism resource base [3] Group 3 - The integration approach involves not just combining resources but also enhancing visitor experience through better signage and guidance in tourist areas [5] - Chengdu plans to host various sports events in urban spaces to leverage its natural resources and promote sports tourism [5] - The city aims to develop its cultural creative industry by nurturing key sectors such as animation and design, with initiatives like the "Tianfu Long Island" digital cultural brand [5][6] Group 4 - Chengdu's cultural enterprises have surpassed 1,000, but there is still a gap compared to leading regions, prompting efforts to attract more high-profile cultural companies [6] - The city plans to support the development of cultural enterprises through financial products, with an expected credit scale of 10 billion yuan directed towards cultural and tourism businesses [8] - The integration of performance and ticketing economies is being explored, with plans to introduce high-level concerts and international events to enhance consumer engagement [7][8]