逐本创始人携手古香今韵 让东方香疗文化闪耀世界舞台

Core Insights - The article emphasizes the importance of showcasing the healing power of traditional Chinese culture globally, with a focus on the collaboration between the brands Zhubon and Guxiang Jinyun to promote Eastern aromatherapy [1][10] - The partnership aims to integrate traditional Chinese medicine with modern skincare technology, highlighting the innovative approach of both companies in product development [3][6] Group 1: Collaboration and Innovation - Zhubon and Guxiang Jinyun have signed a strategic cooperation agreement to establish a joint laboratory, marking a significant step in the integration of traditional Chinese medicine and modern aromatherapy [1][6] - The collaboration focuses on upstream raw material research, utilizing traditional Chinese medicinal essential oils to merge ancient healing concepts with contemporary aromatherapy experiences [3][4] Group 2: Product Development and Market Position - The first collaborative product, "Xiangping Purification" essential oil, features a patented formula that combines traditional Chinese medicinal ingredients, demonstrating strong antibacterial and antiviral properties [4][6] - The product's efficacy is supported by scientific data from Jiangxi University of Traditional Chinese Medicine, showing a lung index inhibition rate of 93.08% for the essential oil derived from mountain wax plum [4] Group 3: Cultural Promotion and Global Reach - The collaboration aims to redefine aromatherapy by integrating Eastern healing philosophies with modern consumer needs, thereby enhancing the global recognition of Chinese traditional culture [9][10] - The partnership is positioned to elevate the entire aromatherapy skincare industry, providing a new direction for cultural exchange and innovation [8][10]