迈向“世界文化旅游名城”，成都寻找下一个“哪吒”

Core Viewpoint - Chengdu is focusing on leveraging the cultural tourism industry, particularly through the integration of cultural, commercial, and tourism sectors, to enhance its global competitiveness and transform its resource advantages into high-quality development [1][2]. Group 1: Cultural Tourism Integration - Chengdu aims to deepen the integration of cultural, commercial, and tourism sectors, which is expected to create a multiplier effect that drives overall urban development [4]. - The city has a rich array of cultural tourism IPs, including the Giant Panda and historical sites, but there is a need to enhance the number and impact of signature projects [3][4]. - Chengdu's cultural tourism resources are currently somewhat scattered, and efforts are being made to "polish" these resources through effective integration strategies [4]. Group 2: Brand Development - The city is working on building a brand around "Park City, Happy Chengdu," and aims to enhance the visibility of landmark brands and cultural tourism IPs [5]. - Chengdu is leveraging events such as concerts and exhibitions to create new tourism opportunities, with 55 large concerts held this year, attracting significant cross-city attendance [4][5]. Group 3: Market Participation and Enterprise Development - The integration of cultural tourism is seen as a collaborative effort, with private enterprises being invited to participate actively in the process [6][7]. - Chengdu has a substantial number of cultural and tourism enterprises, with 1,149 cultural enterprises and 906 tourism enterprises, indicating a robust market presence [7]. - The city plans to establish a tiered cultivation system for enterprises to support the growth of cultural tourism, focusing on cultural heritage, quality tourism, and digital creativity [7][8]. Group 4: Future Goals - By 2027, Chengdu aims to optimize the integration of cultural tourism, with targets for retail sales reaching 1.2 trillion yuan and significant increases in the value of cultural and tourism industries [8]. - The city is exploring new business models that combine music, esports, and tourism, which could enhance the overall visitor experience [9].