从东方走向东南亚 中国黄金珠宝驶入出海“快车道”

Core Viewpoint - Southeast Asia is emerging as a significant growth area for the gold and jewelry industry, presenting strategic opportunities for Chinese brands to expand internationally [1][2]. Industry Overview - The Southeast Asian gold and jewelry market is experiencing rapid growth, becoming a crucial growth engine for the global industry [2]. - The GDP of the six core Southeast Asian countries is expected to maintain steady growth, with Vietnam, the Philippines, and Indonesia projected to have economic growth rates exceeding that of China over the next three years [2]. - The market size of the gold and jewelry sector in these six countries is expected to reach $11.6 billion in 2024, reflecting a year-on-year growth of 7%, with a CAGR of 7.6% from 2021 to 2024 [2]. Consumer Trends - Traditional culture and emotional value are driving the demand for gold jewelry, while investment gold demand is increasing due to risk aversion [3]. - In Singapore, the high-end jewelry market is characterized by low concentration and a fragmented competitive landscape, with significant demand for luxury jewelry [3]. - Malaysia's jewelry market is growing steadily, with a focus on 22K gold jewelry and a stable share of accessory jewelry [3]. - Thailand shows a preference for 23K gold and gemstones, with a stable competitive landscape among leading brands [3]. - Vietnam's market is stable, with rising demand for investment and accessory jewelry, although overall gold jewelry consumption has seen a decline [3]. - Indonesia's market is rapidly growing, with stable demand for gold jewelry and a surge in investment demand for gold bars and coins [3]. Brand Expansion - Southeast Asia is becoming a strategic launchpad for Chinese gold and jewelry brands due to cultural proximity and a preference for gold products [5]. - Major brands like Lao Pu Gold, Chow Tai Fook, and Luk Fook are successfully expanding their presence in Southeast Asia, with plans for further international growth [6]. - Lao Pu Gold has successfully entered the Singapore market and plans to expand into Japan by 2026 [6]. - Chow Tai Fook reported strong sales performance in Southeast Asia, with 23 stores in the region and a commitment to international development [6]. - Luk Fook Group is also focusing on overseas expansion, with 12 stores in Southeast Asia [6]. - Chao Hong Ji is accelerating its store openings in Southeast Asia, with plans to establish more stores through a franchise model [6]. - Yu Garden Holdings is actively expanding its overseas market presence, particularly in Southeast Asia [6].