跟着世运会去旅行 赛事流量如何变经济“增量”？

Core Viewpoint - The Chengdu World Games, taking place from August 7 to 17, 2023, marks the first time mainland China hosts this event, aiming to convert event traffic into cultural tourism "retention," consumption "energy," and economic "increment" through a series of activities [2][8]. Group 1: Event Overview - The Chengdu World Games will feature a series of activities titled "Travel with the Event," starting in October 2024, designed to promote local culture and tourism while engaging millions of participants across 21 cities in Sichuan [2][5]. - The "Event Theme Caravan" will integrate local culture into its activities, such as showcasing traditional martial arts and recreating historical gatherings, to attract diverse age groups [5][8]. Group 2: Economic Impact - The initiative aims to stimulate consumption by linking various sectors, including sports, culture, tourism, and dining, through a "ticket root economy" that offers discounts based on event tickets and other criteria [7][8]. - The Chengdu World Games activities are expected to support the city's goal of becoming a world cultural city and inject vitality into Sichuan's cultural tourism development [7][8]. Group 3: Future Prospects - Sichuan plans to enhance the integration of sports with culture, tourism, and commerce through upcoming international events, aiming to create new consumption scenarios and invigorate the sports market [7][8]. - Continuous improvement in infrastructure and differentiation of tourism products is essential for effectively converting cultural tourism retention into economic increment [8].