Huan Qiu Wang Zi Xun·2025-07-12 08:34Core Viewpoint - The recent "takeout war" among major platforms like Meituan, Taobao Flash Sale, and JD has intensified, with aggressive promotions and discounts attracting significant consumer attention and engagement [1][2]. Group 1: Promotions and Offers - Taobao Flash Sale launched a promotion of "18.8 off 18.8" while Meituan responded with a "0 yuan milk tea" offer, and JD announced a nightly deal of 10,000 portions of small lobsters at a fixed price of 16.18 yuan [1][11]. - Taobao Flash Sale reported over 800 million daily orders and more than 130 million non-food orders, with daily active users exceeding 200 million [2]. Group 2: Impact on Delivery Riders - The surge in orders has significantly benefited delivery riders, with reports of some earning over 1,000 yuan in a single day due to high platform subsidies and increased order volumes [15]. - A delivery rider noted that on July 5, the platform's subsidies increased delivery fees, allowing them to earn up to 1,700 yuan in one day, which is substantially higher than their usual earnings [15]. Group 3: Consumer Engagement - The promotions have led to a spike in consumer engagement, with "free milk tea" trending on social media and users expressing excitement over the deals [1][11]. - The overwhelming demand even caused temporary service disruptions on the Meituan app due to record-high order volumes [15].