美团订单量再创新高 微信社交裂变礼赠成为重要渠道

Core Insights - Meituan's instant retail order volume has reached a new high, with nearly 40 million orders recorded for the "Shen Qiang Shou" project, and gift orders exceeding 10 million [1] - Social media platforms, particularly WeChat, have become significant channels for order placement, with coupon sharing and gift sharing among friends driving substantial engagement [1] - The combination of marketing tools, including WeChat and other social media platforms like Xiaohongshu and Weibo, has proven to be more effective than traditional app opening advertisements [1]