网红面包连锁，成都11家门店突然歇业！消费者退款遇阻

Core Viewpoint - BreadTalk, once a popular brand known for its bakery products, is facing significant operational challenges in Chengdu, leading to the closure of all its stores in the area and issues regarding the refund of stored value cards for consumers [2][3][6]. Group 1: Company Background - BreadTalk was founded in 2000 by Singaporean Guo Mingzhong and has expanded its operations to various countries including China, Indonesia, the Philippines, Kuwait, and Malaysia, receiving widespread acclaim [1]. - The company operates a franchise model, with a focus on direct management in first-tier cities and franchising in lower-tier cities, requiring an estimated startup capital of approximately 2 million yuan for franchisees [6]. Group 2: Operational Issues in Chengdu - Since early July, consumers in Chengdu have reported difficulties in obtaining refunds for stored value cards after the company announced plans to upgrade its stores without prior notice [2][3]. - All BreadTalk stores in Chengdu have closed, and the company has been accused of complicating the refund process by requiring proof of payment for card purchases, which has frustrated consumers [3][6]. Group 3: Regulatory Response - The Chengdu Qingyang District Urban Operation and Government Service Management Office has acknowledged the complaints and stated that they will provide a detailed response within 15 working days [4]. Group 4: Financial and Legal Challenges - Sichuan Xinyu Catering Management Co., which operates BreadTalk in the region, has faced legal issues, including restrictions on high consumption due to loan disputes, impacting its operational status [8]. - The company has previously exited the Xi'an market due to poor operational conditions and contractual disputes with franchisees [10].