短视频营销不容有假

Core Viewpoint - The rise of short video platforms has led to various malicious marketing behaviors, prompting regulatory actions to clean up the online space and deter such practices [1][2]. Group 1: Malicious Marketing Behaviors - Malicious marketing in short videos manifests in various forms, including spreading false information and creating sensational narratives, which can mislead the public and disrupt social order [1]. - The prevalence of false and vulgar content poses a challenge to the public's ability to discern information and undermines the integrity of the online environment [1]. Group 2: Regulatory Actions and Responsibilities - Authorities have initiated a special campaign to address malicious marketing in short videos, resulting in significant progress in purifying the online space [1][2]. - Short video platforms are urged to take greater responsibility by enhancing content review mechanisms, improving algorithm recommendations, and establishing clear standards for content management [2]. Group 3: Public Participation and Awareness - The public is encouraged to engage in online governance by improving media literacy and reporting malicious marketing behaviors to platforms or regulatory bodies [2].