新型消费怎样避免年龄鸿沟

Core Viewpoint - The development of new consumption models must include the elderly population to avoid creating an age gap, as this demographic represents a significant market opportunity in the context of the growing silver economy [1][2][3]. Group 1: Market Potential - By the end of 2024, the population aged 65 and above in China is projected to reach 220 million, accounting for 15.6% of the total population, with the silver economy estimated to be worth 7 trillion yuan [1]. - The large elderly population is expected to generate substantial demand for products and services tailored to their needs, which can significantly contribute to the growth of new consumption models and support high-quality economic development [1]. Group 2: Policy Recommendations - Local governments should guide businesses to shift their development philosophy towards creating an elderly-friendly consumption environment, emphasizing a "temperature first" approach over mere efficiency [2]. - There is a need for systematic policy guidance and regulation to promote the adaptation of consumption scenarios for the elderly, including the establishment of legal standards against age discrimination and incentives for companies to develop age-appropriate products and services [2]. Group 3: Digital Literacy and Social Inclusion - Enhancing digital literacy among the elderly is crucial, with training programs offered through community centers and senior universities to help them navigate smart devices and online shopping [3]. - Creating a supportive consumption atmosphere for the elderly is essential to ensure they feel respected and included in new consumption scenarios, reflecting societal progress and contributing to a more prosperous consumer market [3].