如何破除“内卷式”竞争？多家车企给出答案

Core Viewpoint - The automotive industry is shifting from "price wars" to "value wars" through various innovations and operational models, aiming to break the cycle of "involution" competition [1][10]. Group 1: Innovations in Automotive Companies - GAC Group has implemented an integrated operation model for its self-owned brands, enhancing resource allocation and establishing a new "big R&D system" to create new value [1]. - A commercial vehicle company is focusing on promoting methanol-hydrogen vehicles, which offer longer range advantages compared to pure electric vehicles and address winter battery performance issues [3][6]. - The introduction of a domestically produced 7nm automotive-grade high-performance chip enables integrated solutions for smart cockpits, driving, and parking, with an expected installation of approximately 2 million units this year [8]. Group 2: Consumer-Centric Innovations - Lantu Automotive has invested over 500 million yuan and conducted 1,366 product upgrades based on feedback from over 100,000 users, aiming to meet consumer pain points and establish a sustainable development path [14]. - Chery Automobile emphasizes interaction with customers to capture emotional and environmental needs, particularly targeting the younger consumer demographic [16]. Group 3: Global Expansion Strategies - Chinese automotive companies are increasingly focusing on overseas markets, moving beyond simple export trade to technology transfer and localized operations [20][22]. - The China Automotive Engineering Research Institute is facilitating international cooperation and standard alignment to support automotive companies in their overseas operations [24]. - In the first half of 2025, China's automotive exports reached 3.083 million units, a year-on-year increase of 10.4%, with electric vehicle exports surging by 75.2% [26].