山东烟台：“葡萄酒+文旅”赋能产业高质量发展

Core Insights - Yantai has integrated wine production, cultural tourism, and ecological protection, providing a "Yantai solution" for sustainable development in global wine regions [1] - The 2025 Wine Tourism Conference held in Yantai gathered over 300 representatives from more than 20 countries, emphasizing high-quality development in the global wine tourism industry [1] - Yantai was recognized as an "International Responsible Wine Tourism Destination" and Penglai received the "Global Outstanding Coastal Wine Tourism Destination" certification [1] Industry Development - Yantai's wine tourism attracts an annual average of 3 million visitors, showcasing the effectiveness of the "wine and tourism integration" strategy [1] - The city is the birthplace of industrial wine in China, with a wine production that accounts for 40% of the national total and 60% of sales revenue, with a brand value projected to reach 86.231 billion yuan by 2025 [1] - The wine industry in Yantai is undergoing innovation through a chain-based approach, enhancing the first, second, and third industries to promote multi-industry integration and sustainable development [2] Tourism and Cultural Integration - The establishment of the Wine Culture and Tourism Industry Development Alliance in Yantai aims to coordinate resources and promote the integration of wine and tourism industries [3] - Various initiatives have been undertaken, including new media business exchanges and participation in international wine tourism forums to connect global resources [3] - Yantai's cultural tourism vocational college signed a talent training cooperation agreement with the global wine tourism organization to cultivate international and versatile talents for the wine tourism industry [3]