NJEC(SH:600699) Chan Ye Xin Xi Wang·2025-07-13 02:02Core Viewpoint - The demand for automotive airbag gas generators is rapidly increasing due to rising consumer safety expectations and the expansion of the automotive market in China, with projected sales of 100.32 million units and a market size of 8.925 billion yuan in 2024 [1][12]. Market Policy - The Chinese government has implemented various policies to support the development of the automotive parts industry, including the automotive airbag gas generator sector, creating a favorable policy environment for growth [8][9]. Industry Chain - The upstream of the automotive airbag gas generator industry includes suppliers of gas-generating agents, metal components, filtering materials, electronic parts, and auxiliary materials, while the downstream market primarily consists of automotive manufacturers integrating gas generators into complete airbag modules [10]. Development Status - The automotive airbag gas generator market is experiencing rapid growth driven by increased consumer demand for safety features, with a significant portion of the market attributed to vehicle manufacturing [12]. Competitive Landscape - The market for automotive airbag gas generators is dominated by foreign companies such as Autoliv and ZF, while domestic companies like Joyson Electronics and Dongfang Jiule are narrowing the gap through technological innovation and quality improvements [14][16]. Representative Domestic Companies - Joyson Electronics focuses on automotive electronics and safety, producing various types of gas generators, with projected revenues of 55.86 billion yuan in 2024 [16]. - Dongfang Jiule is a domestic leader in automotive airbag systems, possessing core technologies and a comprehensive testing facility for collision and performance [18]. Development Trends - The future of the automotive airbag gas generator industry will focus on miniaturization and lightweight design, utilizing new materials and processes to enhance performance while reducing environmental impact [20].