Core Viewpoint - The event marked the launch of the new model "Lantu FREE+" and the introduction of the brand's new identity, emphasizing user engagement and technological innovation in the electric vehicle market [1][17]. Group 1: Event Highlights - The 2025 Lantu User Night was held in Wuhan, attended by 5,000 users globally and over 10,000 users across 134 sub-venues [1]. - The event featured performances, including an original song "Love" and appearances by popular artists, creating a warm atmosphere for attendees [5]. - Lantu collaborated with local businesses to enhance the event experience, integrating local cuisine and community engagement [7]. Group 2: Product Launch - The Lantu FREE+ was launched with three models priced between 219,900 and 279,900 yuan, offering promotional benefits worth 46,000 yuan [8]. - Within 15 minutes of its launch, Lantu FREE+ secured 11,583 orders, reflecting strong market demand [11]. - The total order volume exceeded 35,000 since pre-sales began on June 24, indicating its potential as a best-seller following the Lantu Dreamer [11]. Group 3: Technological Advancements - The Lantu FREE+ features a full aluminum chassis and advanced suspension systems, achieving 0-100 km/h acceleration in 4 seconds, setting new performance standards for electric SUVs [11]. - The new model includes high-end comfort features such as a large refrigerator, premium seating, and a sophisticated sound system, enhancing the user experience [11]. - The all-new Lantu Zhi Yin, developed in collaboration with Huawei, showcases advanced driving assistance and smart cabin technologies, expected to launch in late August [13][14]. Group 4: Brand Strategy - Lantu unveiled its new brand proposition "Smart Lantu Achieves Happiness," focusing on user-centric innovation and smart technology [17]. - The brand's new IP image, inspired by the "Kunpeng" from Zhuangzi, symbolizes the company's commitment to exploring intelligent travel solutions [19]. - Lantu has gained the trust of 230,000 users and has achieved over 10,000 monthly sales for four consecutive months, positioning itself as a leading high-end electric vehicle brand [21].
以热爱双向奔赴:岚图用户之夜燃动江城,岚图FREE+震撼上市
Qi Lu Wan Bao·2025-07-13 03:05