拉动消费2亿元！青岛西海岸体育事业品质不断提升

Core Viewpoint - Qingdao West Coast New Area is enhancing its sports industry quality through a series of events and initiatives aimed at boosting sports consumption and economic development [1][8]. Group 1: Event Hosting and Economic Impact - Since 2025, Qingdao West Coast New Area has successfully hosted 62 sports events, including 1 international, 7 national, 8 provincial, and 46 municipal events, attracting 240,000 participants and generating approximately 200 million yuan in consumption [1]. - The area has launched the "Event 100" plan, aiming to host at least 1 international event, 5 national high-level events, and various other events annually, creating a year-round sports activity atmosphere [3]. Group 2: Infrastructure and Support Mechanisms - The region has established a comprehensive event management system, enhancing pre-event, during-event, and post-event support mechanisms to improve event quality [5]. - Qingdao West Coast New Area has formed partnerships with various sports federations and associations to strengthen event organization and support [3]. Group 3: Regional Characteristics and Branding - The area leverages its unique natural resources to host various sports events, such as beach volleyball and skiing, enhancing its identity and attractiveness as a sports destination [4]. - The region is developing high-end sports tourism products, integrating local cultural and recreational offerings to transform "cold resources" into "hot economies" [4]. Group 4: Integration with Other Industries - The area promotes the integration of sports events with tourism, hospitality, and service industries, creating promotional activities that link event attendance with local attractions and services [7]. - Since 2025, the region has hosted 9 home matches of the Chinese Super League, attracting over 120,000 spectators and generating more than 40 million yuan in consumption [7]. Group 5: Future Development Plans - Qingdao West Coast New Area plans to further enhance collaboration with relevant departments to deepen the integration of sports with various industries, aiming for high-quality development of the sports economy [8].