泡泡玛特为何供给总是跟不上

Core Viewpoint - Pop Mart is facing a supply-demand imbalance, particularly with its Labubu IP, which is experiencing a significant revenue surge of 726.6% in 2024, accounting for 23.3% of total revenue [1] Group 1: Supply and Demand Dynamics - The demand for Labubu products has exceeded production capacity, leading to market shortages and consumer conflicts in stores [1] - Industry insiders suggest that Pop Mart may be employing "hunger marketing" strategies to maintain product scarcity and perceived value [1][2] - A representative from a toy factory indicated that many domestic manufacturers have the capability to scale production, but Pop Mart appears to intentionally limit supply to enhance market interest [2] Group 2: Company Response and Strategy - In response to the supply challenges, Pop Mart is actively working to expand production capacity and is considering delaying the launch of some new products [2] - The company aims to redistribute production capacity across existing product lines and initiate pre-sales in batches to better manage consumer access and curb secondary market speculation [2]