外卖大战再起：有消费者“0元购”了 19 杯奶茶

Core Insights - The recent competition among food delivery platforms has intensified, with significant promotional offers attracting consumers [1][2][3] - Consumers are increasingly drawn to these promotions, changing their purchasing habits from necessity to seeking out deals [2][3] - The platforms have implemented new strategies, including advance notifications of promotions, enhancing consumer experience and satisfaction [6] Group 1: Promotional Strategies - Meituan has positioned "0 Yuan Takeaway" as a core competitive advantage, allowing consumers to obtain popular beverage vouchers for free [4] - Taobao Flash Sale introduced a "Super Saturday 188 Yuan Coupon Package," offering substantial discounts across various spending thresholds, enhancing value for consumers [5] - JD.com launched a "16.18 Yuan for Quality Lobster" promotion, providing a limited quantity of affordable meals without requiring minimum orders [5] Group 2: Consumer Behavior - Consumers are actively participating in the promotions, with one individual reporting acquiring numerous items at no cost through Meituan [1][2] - The advance notice of promotions allows consumers to plan their orders better, leading to a more satisfying shopping experience [6] - The competitive environment has fostered a unique consumer culture where individuals share tips on maximizing discounts [7][8] Group 3: Impact on Delivery Personnel - The shift in subsidy strategy has resulted in reduced earnings for delivery personnel, as more discounts are directed towards consumers rather than riders [7] - Delivery personnel reported a significant drop in earnings compared to the previous week, highlighting the impact of the promotional focus on consumer benefits [7] Group 4: Market Dynamics - The intense competition among platforms has revitalized some restaurants, leading to increased order volumes even during traditionally slow seasons [8] - The promotional strategies have not only benefited consumers but also provided a boost to restaurant businesses, creating a win-win scenario in the market [8]