Core Viewpoint - The launch of the Lantu FREE+ marks a significant step for the company, aiming to establish itself in the competitive high-end SUV market with a target of selling 200,000 units this year, despite a current completion rate of only 28% for its sales goal [1][6]. Group 1: Product Launch and Features - The Lantu FREE+ is priced between 219,900 and 279,900 yuan, with three versions available [1]. - The vehicle features a "million-level chassis" with an all-aluminum structure, advanced suspension systems, and an intelligent air suspension that can adjust height by 100mm [2]. - It is equipped with Huawei's latest technology, including the ADS 4 intelligent driving system and HarmonySpace 5 cockpit, enhancing both driving and user experience [2][3]. Group 2: Market Positioning and Sales Goals - Lantu aims for the FREE+ to become a key sales driver, targeting to break into the top three in its class and achieve monthly sales of over 20,000 units [1][6]. - The company has already received over 35,000 pre-orders before the official launch, with 11,583 orders placed within 15 minutes of the launch announcement [6]. Group 3: Competitive Landscape and Strategy - The company emphasizes its unique positioning in the market, claiming no direct competitors in the sub-250,000 yuan segment [2]. - Lantu's COO highlighted the importance of continuous product innovation and rapid iteration to maintain market relevance and consumer interest [7]. Group 4: Future Developments - The company plans to maintain a high frequency of new product launches, with the next model, the Lantu Zhi Yin, set to debut in August [7][8]. - The Lantu Zhi Yin is a collaboration with Huawei, showcasing the company's commitment to integrating advanced technology into its vehicles [8].
21.99万起“含华量”拉满，FREE+要做岚图第二条腿
Nan Fang Du Shi Bao·2025-07-13 09:12