Why Target Tumbled 27% in the First Half of 2025

Core Viewpoint - Target is facing significant challenges in 2025, including market share losses, weak discretionary sales, and theft issues, which have worsened over time [1] Financial Performance - Target's financial performance has been negatively impacted by tariffs affecting consumer spending and imports, leading to falling sales and profits [2] - The stock price declined by 27% in the first half of the year, with a notable slump in the first quarter due to the aforementioned issues [3] - In the fourth quarter earnings report, comparable sales growth was only 1.5%, while adjusted EPS fell from $2.98 to $2.41, despite beating estimates [6] - The first-quarter earnings report showed a 3.8% drop in comparable sales and a decline in adjusted EPS from $2.03 to $1.30, prompting a cut in EPS guidance to a range of $7.00-$9.00 [7] Market Reactions - The announcement to roll back DEI programs led to boycotts, damaging the company's reputation and affecting business performance [5] - Following the announcement of "Liberation Day" tariffs, the stock experienced a significant plunge [7] Strategic Initiatives - Target has announced a turnaround plan, establishing a "multi-year acceleration office" and implementing leadership changes to enhance decision-making and aim for long-term profitable growth [9]