“广播+互联网+服务”，广东交通之声开启车主新体验

Core Viewpoint - The launch of the "Dajili Car Owner+" mini-program by Guangdong Traffic Voice represents a strategic transformation of mainstream media from traditional broadcasting to a comprehensive digital service model, focusing on user needs and integrating various automotive services [3][5][6]. Group 1: Digital Transformation - The mini-program aims to upgrade traditional broadcasting into a digital and precise service, creating an ecosystem that combines broadcasting, internet, and services centered around car owners' needs [3][5]. - It reflects a broader trend in Guangdong's mainstream media, which is undergoing a comprehensive reconstruction from functional boundaries to value spaces [3]. Group 2: Service Integration - The mini-program integrates diverse services such as new car information, online car purchasing, used car evaluation and trading, maintenance appointments, car beauty services, annual inspections, violation inquiries, and automotive product selection, creating a "one-stop" automotive lifestyle portal [5]. - It incorporates social features, allowing car owners to connect by brand, share experiences, engage in Q&A, and participate in online forums, extending the community cohesion of traditional media into the digital space [5]. Group 3: Personalization and Future Development - Utilizing big data and intelligent algorithms, the mini-program offers immersive personalized recommendations based on vehicle information and usage habits, enhancing the understanding of audiences in the digital age [5]. - Starting from July 11, the "Dajili Car Owner+" themed buses will be launched, with plans for continuous iteration of the mini-program to cover more scenarios and link more resources, facilitating a shift from "listening to programs" to "using services" [6].