国窖1573冰·JOYS“灵感发酵局”登陆北京798艺术区

Core Viewpoint - The launch of the "Ice·JOYS Inspiration Fermentation Bureau" by Luzhou Laojiao aims to redefine the perception of traditional Chinese liquor among younger consumers through an artistic and experiential approach [1][2][3] Group 1: Event Overview - The "Ice·JOYS Inspiration Fermentation Bureau" opened on July 11 at the Beijing 798 Art District, featuring a blend of art, liquor, and social interaction [1] - The event will run for a month and includes various activities such as art exhibitions, themed weeks, and special drink experiences [2][3] Group 2: Artistic Collaboration - Eight artists have been invited as rotating hosts, each contributing to themed weeks that include "Dopamine Inspiration Week" and "Secret Carnival Inspiration Week" [2] - The event aims to create a space for artistic expression and social engagement, encouraging participants to explore new lifestyle experiences [2][3] Group 3: Product Quality and Innovation - Luzhou Laojiao emphasizes the unique quality of its product, which can be served chilled at temperatures between 8°C and 12°C, enhancing the drinking experience [3][4] - The brand has a long history of innovation, having introduced the "ice drink trend" in 2009 and continuously evolving its offerings to appeal to a younger demographic [3]