巨头，力推

Group 1 - Major fund sales institutions are focusing on index-enhanced funds as a new business opportunity in response to regulatory calls to increase the scale of equity funds [1][3] - Ant Fund and Tiantian Fund have both launched dedicated sections for index-enhanced funds, with Ant Fund introducing the "Index+" section in April [2][3] - Index-enhanced funds aim to provide both Beta and Alpha returns, allowing sales channels to offer them as tool-like products to investors [1][3] Group 2 - The sales push for index-enhanced funds is a response to the cooling sales of actively managed equity funds and the rising popularity of index products like ETFs [3][4] - The China Securities Regulatory Commission (CSRC) has introduced an action plan to promote high-quality development of public funds, which includes measures that may pressure sales fees for money market funds, making index and index-enhanced funds more attractive [3][4] - The establishment of a classification evaluation mechanism for fund sales institutions will include metrics related to the scale and proportion of equity fund holdings, which may incentivize a focus on index-enhanced funds [4] Group 3 - Internet platforms are seen as suitable for selling index and index-enhanced funds, with differentiation strategies being key to capturing market share [5] - Despite the potential, index-enhanced funds remain a niche product within the public fund system, and it may take time for investors to develop a habit of allocating to these funds [5] - The success of index-enhanced funds will depend on their ability to consistently deliver excess returns and the effectiveness of operational support from sales platforms [5]