向强迫购物“亮剑” 让旅游回归本真

Core Viewpoint - The Ministry of Culture and Tourism, in collaboration with the Ministry of Public Security and the State Administration for Market Regulation, has launched a one-year special rectification campaign to address forced shopping in the tourism market, emphasizing a "zero tolerance" approach to improve market health and protect consumer rights [1][3]. Group 1: Issues in the Tourism Market - Forced shopping and inducement to consume have become persistent issues in the tourism market, severely disrupting the travel experience and market order [1][2]. - The prevalent business model of "low-price attraction—purchase to compensate for travel—forced sales" is deeply entrenched, driven by intense market competition and lack of core competitiveness among travel agencies [2]. - Regulatory challenges arise from the involvement of multiple stakeholders and varying standards across regions, leading to gaps in oversight and enforcement [2]. Group 2: Special Rectification Measures - The special rectification campaign features a coordinated effort among three departments to establish a comprehensive network for online and offline regulation, focusing on low-price deception by travel agencies and forced consumption by tour guides [3]. - The initiative includes significant penalties through administrative, criminal, and credit sanctions, such as a blacklist system and industry bans, aimed at increasing the cost of violations [3]. Group 3: Recommendations for Improvement - There is a need to create a favorable institutional environment for the healthy development of the cultural tourism industry, including establishing transparent pricing mechanisms and regulating shopping venues [4]. - Reforming the tour guide compensation system to link income with customer satisfaction is essential to prevent the prevalence of poor practices [4]. - Enhancing consumer rights protection and simplifying the complaint process will empower tourists and build confidence in the industry [4].