Core Viewpoint - The Chinese automotive industry is facing challenges such as "involutionary" competition and a persistent decline in profit margins, necessitating a shift from price-driven to value-driven market strategies [1][3]. Group 1: Industry Performance - In the first half of 2025, China's automotive industry achieved remarkable results, with both production and sales exceeding 15 million units for the first time, and new energy vehicle sales growing over 40% year-on-year [2]. - The automotive export market also experienced double-digit growth, indicating a positive trend in international competitiveness [2]. Group 2: Challenges and Solutions - The automotive industry's profit margins have been declining for nearly eight years, leading to a critical situation of "increment without profit" that needs urgent resolution [3]. - Industry leaders emphasize the need for innovation and focus on key technologies, particularly in new energy and intelligent connected vehicles, to enhance competitiveness and profitability [3]. - There is a consensus among industry experts that understanding and meeting consumer emotional needs is becoming a core competitive advantage in automotive product development [3]. Group 3: Collaborative Efforts - Industry stakeholders are encouraged to foster a new type of competitive and cooperative relationship, aiming to create new technologies, products, and business models to cultivate new growth areas in the industry [3].
汽车行业“增量不增利”困境亟待破局
Guang Zhou Ri Bao·2025-07-13 23:12