844美元的凉鞋，让Prada低头道歉 ｜ 贵圈

Core Viewpoint - Prada faces cultural appropriation controversy over its new sandal design inspired by traditional Indian footwear, leading to public backlash and a subsequent apology from the brand [2][6] Group 1: Cultural Appropriation Controversy - The Kolhapuri sandals, which Prada showcased, are traditional Indian footwear with a history dating back to the 12th century, often used in weddings and special occasions [3] - Indian artisans and media criticized Prada for "stealing traditional craftsmanship," prompting a significant public outcry [2][3] - Prada's heir, Lorenzo Bertelli, acknowledged the design's inspiration from Indian traditional shoes and expressed a willingness to engage in dialogue with local artisans [6] Group 2: Financial Performance - Prada's revenue growth for the full year 2024 was only 4%, with the first quarter of 2025 showing zero growth, which was below market expectations and significantly lower than the growth of its subsidiary Miu Miu [2][8] - Miu Miu achieved a remarkable 93.2% growth in 2024 and continued with a 60% year-over-year sales increase in the first quarter of 2025, contrasting sharply with Prada's stagnation [8] Group 3: Management Changes - Prada announced that CEO Gianfranco D'Attis will leave the company on June 30, 2025, with Andrea Guerra temporarily taking over management of the Prada brand until a new CEO is appointed [9] - The departure of D'Attis is speculated to be linked to the slowdown in Prada's performance, highlighting the need for new leadership to revitalize the brand [9]