凉山端出文旅大餐 这个夏天来凉山 感受火热的清凉

Core Insights - Liangshan is promoting its tourism brand "Colorful Liangshan" through a series of summer activities and events aimed at attracting visitors [5][10] - The region is focusing on deep integration of culture and tourism, with new projects and experiences being developed to enhance visitor engagement [9][10] Tourism Development - Liangshan has launched five premium tourism routes for the summer season, including wellness retreats and cultural exploration [4][7] - The region is home to 80 A-level tourist attractions, including the "World Ancient Glacier Museum" and the "Oriental Daughter Country" [7] - Liangshan's climate is favorable for tourism, with an average summer temperature of 20 degrees Celsius and over 2,500 hours of sunshine annually [7] Cultural Events - Liangshan will host the Torch Festival from July 11 to August 18, and the first "Turn Mountain and Sea Festival" at Lugu Lake from September 14 to 16 [5] - The region is enhancing its cultural offerings with immersive experiences, such as the light and shadow night tour in Jianchang Ancient City [9] Infrastructure and Projects - New cultural and tourism projects are underway, including the renovation of Lingxiao Tower and the opening of a new hotel in Huairou [9] - The Liangshan Handicraft Living Museum has begun trial operations, showcasing local intangible cultural heritage [10] Consumer Engagement - Liangshan is distributing 50 million yuan in consumer vouchers to stimulate tourism spending across various sectors [10] - The region is developing new consumption scenarios, including cultural exhibitions and culinary experiences, to attract diverse visitor demographics [11]