Da Zhong Ri Bao·2025-07-14 01:04Core Viewpoint - The summer "Daji" (large market) events in Shandong are enhancing local consumption and cultural experiences, attracting a significant number of young participants and showcasing regional products [1][2][3]. Group 1: Event Highlights - The "2025 Shandong Vibrant Summer Consumption Season" was launched in Yantai, featuring five themed exhibition areas with 126 booths, showcasing over 1,400 products across 12 categories, attracting nearly 10,000 attendees, primarily young people [3]. - The "Daji" events are not limited to Yantai; they are being held across Shandong, emphasizing local specialty products, such as "Dongchang Good Products" from various towns in Liaocheng [5]. - The "Daji" events are designed to create a continuous consumption pattern with over 100 activities planned in Yantai, focusing on themes like robotics competitions and local cuisine [4]. Group 2: Economic Impact - The "Daji" events have facilitated significant sales, with the "Good Products Entering the City" initiative in Dongchangfu District generating 3 million yuan in sales from 29 events this year [6]. - In Ju County, the electric bicycle trade-in program has led to the sale of 36,200 electric bicycles, generating over 72 billion yuan in sales, indicating strong consumer engagement [7]. - Ju County has seen sales of 7,367 electric bicycles this year, amounting to 2.37383 million yuan, with subsidies provided to consumers totaling 338,680 yuan [8]. Group 3: Cultural Integration - The "Daji" events serve as a platform for cultural consumption, with activities like the "Cultural Promotes Consumption · Youth Carnival" in Longkou City, where traditional crafts like Henan face sculpture are showcased and sold [9]. - The integration of culture and consumption at these events has led to a sales figure exceeding 320,000 yuan for the non-heritage market in Longkou City since June [9]. - The events are seen as a way to promote local culture and products, enhancing rural consumption and creating immersive shopping experiences [9].