古法消暑受追捧 带来“低能耗”降温新体验

Core Viewpoint - The rising popularity of winter melon as a cooling method reflects a shift towards low-carbon, low-cost living among contemporary youth, emphasizing a return to traditional wisdom and a critique of modern consumerism [2][3]. Group 1: Market Trends - The trend of using winter melon for cooling is driven by an increasing demand for sustainable and low-cost cooling solutions, particularly among younger consumers [2][3]. - The extreme heat experienced this year has acted as a catalyst for the popularity of winter melon, but the underlying demand for eco-friendly cooling methods is a more significant trend [3]. - The market is responding to this green wave, with other natural cooling products like bamboo mats, cooling towels, mint sprays, and mung bean water gaining popularity [3]. Group 2: Health and Traditional Wisdom - The use of winter melon aligns with traditional Chinese medicine principles, particularly the idea of using cold to counteract heat, which is rooted in the philosophy of achieving balance [1][4]. - The cooling properties of winter melon are supported by its "sweet and cold" nature, which can alleviate common summer ailments such as loss of appetite and fatigue [1]. - However, individual differences in body constitution must be considered, as not everyone may benefit from prolonged contact with cold items like winter melon [1]. Group 3: Future Prospects - The future of natural cooling products appears promising, but challenges such as standardization and durability need to be addressed for long-term industry development [4].