Group 1 - Financial technology company Yingmeixin has officially announced a strategic partnership with the 2025 Taiyuan Marathon organizing committee, becoming the "event service provider" for the marathon [2] - This collaboration aims to integrate financial technology with sports events, promoting the extension of financial services into everyday life while injecting new vitality into the Shanxi cultural tourism market [2][5] - The Taiyuan Marathon, established in 2010, has grown into a World Athletics Gold Label event, attracting over 620,000 participants from more than 40 countries and regions [5] Group 2 - The 2025 event is expected to host 40,000 participants and will enhance its service system based on previous editions, focusing on "smart, green, and cultural" themes to create a differentiated experience [5] - Yingmeixin's collaboration with the Taiyuan Marathon represents a significant step in exploring new paths for cross-industry integration, aiming to create an innovative matrix of "sports events + financial technology + cultural tourism ecosystem" [5][6] - The partnership aligns with national policies promoting the development of the sports industry, as the central bank and other departments have issued guidelines to support high-quality development in this sector [6]
盈美信科携手太原马拉松 开启金融科技与体育赛事融合新篇章
Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-07-14 03:32