热度不掉线！“头脑风暴”孕育“苏超IP”新生态

Core Insights - The "Su Super IP" has gained significant popularity and is being explored for its potential to create sustainable industrial value through cultural, tourism, and micro-short drama sectors [1][3][6] Group 1: Cultural and Creative Development - Only two entities have received official authorization for "Su Super" cultural and creative products, with Xinhua Daily being one of them [2] - Xinhua Daily's e-commerce department showcased various cultural products, including bags, T-shirts, plush toys, and ice cream, emphasizing a new model of "events + culture + e-commerce" [2] - The launch of the first official "Su Super" flagship store on JD.com achieved 4.305 million searches on its first day [2] Group 2: Tourism Integration - Nanjing Tourism Group is leveraging "Su Super" to enhance cultural tourism consumption through various activities, including themed events and promotions [4] - The group has integrated "Su Super" elements into events like the Ice Cream Carnival and summer night economy activities, creating an immersive experience for participants [4] - Over 20 attractions and hotels under Nanjing Tourism Group are offering discounts to visitors holding tickets from local matches [4] Group 3: Micro-Short Drama Collaboration - There is potential for collaboration between micro-short dramas and sports IP, as both share common audience traits such as social attributes and emotional release [5] - A micro-short drama company has rapidly expanded, producing nearly 200 works in a year, with one recent release achieving over 500 million views in 24 hours [5] - The need for deeper storytelling and communication with players is emphasized to enhance the narrative around "Su Super" [5] Group 4: Industry Insights and Future Directions - The success of "Su Super" is attributed to its pure football spirit, and there is a call for balancing commercial development with the core values of sports [6] - The event aims to foster new ideas for integrating "Su Super" with the micro-short drama industry, promoting innovation in local economic development [7] - The "Jin Wutong Cultural Industry Series Salon" serves as a platform for cultural industry exchange, covering various themes including tourism and digital culture [7]