“低空+旅游”：河南如何打造全国有影响力的低空旅游示范省

Core Insights - Low-altitude tourism has been increasingly integrated into national consumption promotion policies since 2025, with recent government documents emphasizing its development as part of broader economic strategies [1][2][3] - The low-altitude tourism sector is characterized by unique aerial experiences and immersive activities, appealing to consumers seeking novel and high-end travel options, while also driving transformation in related industries [2][3] Policy Environment - Recent government initiatives, including the "Special Action Plan to Boost Consumption," advocate for the orderly development of low-altitude tourism and related sectors [1] - The Henan provincial government has set a target for the low-altitude economy to reach 50 billion yuan by 2027, highlighting the importance of integrating low-altitude tourism with local cultural and natural resources [1][3] Market Growth - The domestic low-altitude tourism market has shown significant growth, with flight hours increasing to 30,000 in 2023 and over 600,000 participants in aerial activities, indicating a robust demand for this new travel format [3] - The average spending per person on low-altitude tourism is 5,000 yuan, five times that of traditional tourism, suggesting a lucrative market potential [3] Challenges - The development of low-altitude tourism in Henan faces several challenges, including weak infrastructure, limited airspace access, and a lack of standardized products and services [5][6] - The current number of general airports in China is around 400, with only six located in Henan, which restricts service accessibility and safety [5] Development Strategies - To establish itself as a leading low-altitude tourism province, Henan aims to enhance infrastructure, streamline approval processes, and foster cross-industry collaborations [6][7] - The province plans to simplify flight approval procedures and create a unified management mechanism for low-altitude airspace to facilitate growth [7][8] Market Cultivation - There is a focus on developing differentiated products and enhancing brand recognition to meet diverse consumer needs, including integrating low-altitude tourism with local cultural experiences [8][9] - Marketing efforts will include media promotion and events to raise public awareness and acceptance of low-altitude tourism [8][9] Talent Development - The industry faces a shortage of skilled professionals, prompting initiatives to enhance talent training through partnerships between educational institutions and businesses [9] - Establishing specialized training programs for pilots and other professionals is crucial for supporting the sector's growth [9]