Group 1 - The core strategy of the company involves a dual-track approach of "high-end technology + mass scale," as evidenced by the opening of two new stores in Shenzhen [1] - The collaboration with SkinMedica in the black gold co-branded store aims to create a professional space equipped with intelligent spectral detection systems, offering customized solutions through a three-dimensional service system [2] - The second store of the sub-brand Xuanda Mei focuses on accelerating the layout in the mass market, introducing high-cost performance scientific skincare solutions, and utilizing advanced technology to address common skincare issues [3] Group 2 - The dual-brand strategy is designed to meet diverse consumer needs, with the high-end line targeting high-net-worth individuals and the mass line expanding through a light-asset model [4] - The beauty industry is projected to reach a market size of one trillion yuan by 2027, with the opening of these stores validating the feasibility of a hybrid channel model [5] - The company's strategy of enhancing brand momentum through co-branded stores and accelerating the scale replication of Xuanda Mei is driving the industry towards a layered and intensive transformation [5]
小時肌×宣大美双品牌战略升级,科技美肤开启分层消费新格局
Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-07-14 07:11