YLYT(SZ:002878) Zhong Guo Chan Ye Jing Ji Xin Xi Wang·2025-07-14 08:49Group 1 - The movie "Jurassic World: Rebirth" has performed well both in terms of reputation and box office, accumulating over 4.5 billion in box office revenue within 12 days of its release in China, leading the summer box office [1] - Yuanlong Yatu has accelerated the construction of an IP cultural and creative ecosystem, showcasing its determination through the development of Jurassic World-themed merchandise [1] - Since fully entering the IP cultural and creative sector in 2023, Yuanlong Yatu has formed a multi-dimensional product matrix combining "national trend + international IP + licensing," speeding up the commercialization process [1] Group 2 - During this summer, Universal Pictures released new works from two classic IPs, "How to Train Your Dragon" and "Jurassic World," and Yuanlong Yatu has developed a series of merchandise in advance [2] - The "Soft and Cute Dragon" plush series from Jurassic World has gained popularity, with products like the Toothless plush and Sleepy Dragon plush receiving positive reviews [2] - The company has increased its efforts in C-end national trend IP cooperation, product development, and sales channel construction, launching various themed IP products in collaboration with local cultural tourism [2] Group 3 - The movie IP derivatives are just the tip of the iceberg for Yuanlong Yatu's "Big IP + Technology" strategy, as the company continues to enhance its IP matrix combining "national trend" and "international" [3] - The company is deepening cooperation with local cultural tourism departments and museums, negotiating and signing with top domestic and international IPs to expand the variety and quantity of quality IPs [3] - Yuanlong Yatu aims to accelerate IP product development and launch more hit products, solidifying its B-end marketing business while creating a second growth curve in the C-end [3]