“非遗进街区 国潮名品荟”启动

Core Viewpoint - The event "Non-Heritage into Street District National Trend Brand Fair and National Trend Launch Activity" aims to integrate the living heritage with commercial innovation, promoting cultural tourism and consumption upgrades in Xi'an [1][3]. Group 1: Event Overview - The event was jointly organized by the Xi'an Municipal Bureau of Commerce and the Xi'an Municipal Bureau of Culture and Tourism [1]. - It features an innovative model combining "national trend debut, cultural creative launch, non-heritage scenes, and cross-temporal art performances" [1]. Group 2: Objectives and Goals - The event is designed to connect the consumption chain and promote the integration of commerce, culture, and tourism [3]. - It aims to drive consumption upgrades and stimulate market vitality, injecting momentum into high-quality development [3]. Group 3: Activities and Highlights - The event includes a fashion show featuring three high-end "Fan Yanyan" brand pieces, marking their national debut [7]. - Various non-heritage crafts and performances will be showcased, including ancient incense-making techniques and traditional noodle sculptures [7]. - Interactive activities such as archery, paper-cutting, and traditional games will allow visitors to experience ancient lifestyles [7]. Group 4: Cultural Significance - The event highlights Xi'an's rich historical culture, showcasing successful projects like the Great Tang West Market and Chang'an Twelve Hours [7]. - It aims to rejuvenate traditional crafts and showcase the enduring charm of Chinese culture [7].