银泰百货 “银天书院” 公益夏令营开营 免费托管护航孩子成长
Yang Guang Wang·2025-07-14 10:04

Core Viewpoint - The "Yintian Academy" initiative by Yintai Department Store aims to address the challenges faced by retail employees regarding childcare during summer vacations, providing free summer camp services to children of workers in need [1][3]. Group 1: Initiative Overview - The "Yintian Academy" was established in 2015 to support the children of retail staff, particularly those who are migrant workers and unable to care for their children during the summer [3]. - This year's program has attracted 1,300 children from 30 cities across China, with nearly 300 children from underprivileged families participating [1][3]. - Over the past ten years, the initiative has provided free summer care services to more than 6,600 children, aligning with national policies on inclusive childcare and child-friendly city development [3]. Group 2: Program Features - The summer camp offers a variety of educational programs, including academic support, classical literature, and reading, aimed at reinforcing children's learning [3]. - Special courses this year include themes on AIGC & brain science artificial intelligence, technology exploration at Zhejiang University, and national defense military studies [3]. - The program integrates resources from various community entities, such as schools and libraries, to provide diverse and enriching experiences for the children [3]. Group 3: Community Impact - The initiative not only reduces childcare costs for families but also supports stable employment for retail workers, exemplifying corporate social responsibility [5]. - Partners like Tailanisi and Miniso have contributed items such as children's shoes and toys, enhancing the program's outreach and community support [5].